Advertising/Marketing
Auto Gallery | Minichamps Baby Car Logos
The Brazilian advertising agency Dentsu has created a ‘baby car logos’ campaign for miniature model producer Minichamps. Consisting of four print ads, the adverts depict Ferrari, Jaguar, Lamborghini and Maserati logos in baby-super car-form. Compare with the originals below.
Photo Update (Source: Minichamps via Marcofolio.net)
PRESS | 2008 Audi Sportscar Experience
Audi Launches the 2008 Audi Sportscar Experience
• Program based at Audi Forum Sonoma in Northern California
• Special half-day program added for drivers to test all new Audi “S” models
• Experience designed and executed with strategic partner Emotive
SONOMA, Calif., April 29, 2008 – Audi of America, Inc. today announced the launch of the 2008 Audi Sportscar Experience based at the Audi Forum Sonoma at Infineon Raceway in California. Created by Audi and its strategic partner, Emotive, the Audi Sportscar Experience is a hands-on driving experience designed especially for performance car enthusiasts – consumers who love to drive and experience exceptionally engineered vehicles. The 2008 Audi Sportscar Experience will feature the new Audi R8 sportscar and the Audi RS 4 high-performance sedan.
The Audi Sportscar Experience features a special half-day program allowing drivers to experience the true performance of Audi’s newest “S” models — including the sporty S4, the new and powerful S5 coupe, and the luxurious and commanding 450-horsepower S8. Additionally, participants will have access to highly-acclaimed, limited-volume new products from Audi.
“This program was developed on the pillars of the Audi brand – performance and technology,” said Scott Keogh, chief marketing officer, Audi of America. “The Audi Sportcar Experience allows participants to test and sharpen their driving skills and push our cars in a controlled environment. There is no better way to demonstrate the foundation of this company than behind the wheel and on the track.”
The Audi Sportscar Experience operates year-round from the Audi Forum Sonoma, located trackside at Turn 1 of Infineon Raceway in beautiful Sonoma Valley. Using a variety of vehicles from among the Audi R, RS, and S model lines, the Audi Sportscar Experience takes drivers through a rigorous, behind-the-wheel instructional driving program at one of the most exciting racing circuits in the world. With its 160-foot elevation changes, challenging corners and breathtaking scenery, the 2.5-mile Infineon course has been aptly described as a small Nurburgring.
“We’ve created an unmatched experience for avid car enthusiasts,” said Chip Pankow, president of Emotive Group. “We’ll help drivers develop the skills necessary to extract optimal performance from these exceptionally engineered vehicles on a real speedway – all set in the beautiful locale of Sonoma’s world-class wine country.”
The Audi Sportscar Experience includes both one- and two-day programs. A complete schedule of events can be found at www.audidrivingexperience.com. Programs include:
RS 4 One-Day Program
Bred from motorsport dominance, the 2008 Audi RS 4 delivers a blend of exceptional luxury and pulse-pounding performance. The one-day program is designed to develop driving fundamentals, including braking, accident avoidance, car control and slalom. Drivers develop their skills in a controlled manner and put themselves to the test on the slalom course. ($1,295)
RS 4 Two-Day Program
Building on the foundation from the one-day program, the two-day program adds track lapping on Infineon Raceway, Northern California’s premier speedway. Drivers will test the remarkable capabilities of the RS 4 while racing on one of the most exciting tracks in the world – just like a race car driver! ($2,495)
R8 One-Day Program
The amazing Audi R8 sports car was just named the 2008 World Performance Car of the Year at the 2008 New York Auto Show. The race-ready R8 epitomizes Audi’s quest for perfection and is the industry leader in innovation, technology, design and performance. Drivers will utilize the R8 to hone their driving skills on the paddock and then take the R8 where it really wants to be – on the 2.52-mile road racing course at Infineon Raceway. ($1,895)
R8 Two-Day Program
This program also builds on the essentials of the one-day program and incorporates more track time in the R8. Progressive sessions in the R8 ensure that drivers will responsibly approach the limits of the R8 at Infineon Raceway. Drivers will enjoy ample seat time and instruction from professional drivers who are experts in their fields. ($3,495)
S Model Half-Day Introductory Program
“S” denotes sport in the world of Audi. In the S-Model Half-Day Introductory Program, drivers will get a taste for racing in the S4, the new S5, and the 450-bhp S8. This program covers the fundamentals of driving followed by laps on the speedway. The experience culminates in a handling course competition where drivers can compete in the team category and for individual best time. ($695)
PRESS RELEASE (Source: Audi via Autoblog)
Auto Show | Den Stora Motorfesten (Sweden)
We just came back from a local auto show called Den Stora Motorfesten (roughly translates to The Big Motor Party) in Kristianstad where they featured a number of classic cars alongside the latest 2008-models. It might not have been Geneva-sized (even if it was nearly as expensive) but we snapped 193 pictures for the Auto Gallery.
Auto Gallery | 2008 Seat Ibiza
Photo Update (Source: SEAT via World Car Fans)
PRESS | From Moscow to Ulaanbaatar
Porsche competes with improved Cayenne S Transsyberia
Stuttgart. Dr. Ing. h.c. F. Porsche AG, Stuttgart, will again contest the Transsyberia Rally this year. Already at its debut in 2007, the Porsche Cayenne S Transsyberia proved its speed and excellent offroad qualities on the way from Moscow to the Mongolian capital of Ulaanbaatar. Three Cayenne S Transsyberia finished in the top three positions. For this year’s edition of the Transsyberia Rally from 11th to 25th July, Porsche optimised the small series in several areas. The modified components are offered to customer teams around the world as a conversion kit.
In the modifications to the Cayenne S Transsyberia, primary importance was given to further improving the offroad capabilities and optimising the suspension set-up. The 2008-spec of the successful long distance racer features a stronger and newly-formed sump-guard. The front and rear panels were modified to allow a larger angle of driving slope. An all-terrain offroad tyre from BFGoodrich in the 265/65 R18 R dimension increases the ground clearance by 30 millimetres. Compared to last year, the higher and stronger side walls offer better protection against tyre damage. The air suspension was retuned based on the experiences of the 2007 Transsyberia Rally. The standard shock absorbers were replaced with special rally shocks. Particularly on the fast, bumpy sections, the vehicle’s handling is substantially smoother than the 2007 version. Porsche Dynamic Chassis Control (PDCC), which features two active anti-roll bars to almost completely eliminate body sway in bends, was adapted to withstand the special demands of a marathon rally.
The Porsche Cayenne S Transsyberia is equipped with a massive safety cage, with two bucket seats and six-point harnesses for driver and co-driver. The standard 4.8-litre normally-aspirated engine with direct fuel injection delivers 385 hp (283 kW). The weight-reduced sports exhaust system gives the Cayenne S Transsyberia a particularly powerful sound. For optimal acceleration, the six-speed automatic gearbox of the Cayenne S was combined with shorter final drive ratio of the Cayenne GTS. The transmission management was taken from the standard model and optimised for all-terrain purposes.
Like all other models in the Cayenne range, the Cayenne S Transsyberia features the permanent all-wheel-drive Porsche Traction Management (PTM), which feeds 62 percent of the engine’s torque to the rear wheels and 38 percent to the front. The multiple-plate clutch, operated by an electric motor and controlled electronically, varies the distribution of power as a function of driving conditions, if necessary feeding as much as 100 percent of the engine’s power completely to the front or rear. The map-controlled longitudinal lock and the differential lock on the rear axle respond not only to lack of traction on the front or rear wheels, but also benefit from sensors measuring the speed of the vehicle, its lateral acceleration, the steering angle and the position of the accelerator pedal. In this way, PTM is able to consistently calculate the degree of lock required on the two axles and distribute the power required to the axles. The PTM software underwent optimisation compared to its 2007 predecessor. A fitted transverse lock further enhances the offroad capabilities of the Cayenne S Transsyberia and is also available in the standard model as part of the optional Offroad Technology Package.
All Cayenne S Transsyberia are fitted, as standard equipment, with a navigation system that also enables teams to plan their route offroad and is controlled by the co-driver. Additionally, the glove compartment is replaced with a Tripmaster computer enabling the co-pilot to exactly scrutinize the route between navigation points. All of the control units are positioned within the water-tight interior, and all electric lines and wires have been installed in new positions. To prevent water from entering the car, the body and doors have been sealed up to the height of the side windows. The maximum depth when crossing rivers and streams is approximately 78 centimetres or almost 31″.
The air intake for the engine is positioned above the hood. With a snorkel the air intake can be moved to roof height, ensuring that the front wave generated when crossing water is not able to enter the intake manifold. The regular foot-operated parking brake is replaced by a handbrake enabling the driver to intentionally oversteer the vehicle in a tight bend. Four additional headlights are mounted on the roof. For particularly difficult terrain and to assist in salvaging other vehicles, the Cayenne S Transsyberia comes with a winch easy to fit when needed and stored in the luggage compartment.
As standard equipment, the vehicle includes two fire extinguishers, two sandbags, two full-size spare wheels, and two transport boxes for tools. Also included are two two-man tents, two heat-insulated blankets, four lashing belts, a nine-metre long salvage belt complete with tackle, a folding spade, a folding saw, an axe, a manually operated and adjustable headlamp, four towing bar openings and a Hazet toolkit.
PRESS RELEASE (Source: Porsche via Autoblog)
