Press Releases
PRESS | 2008 Audi Sportscar Experience
Audi Launches the 2008 Audi Sportscar Experience
• Program based at Audi Forum Sonoma in Northern California
• Special half-day program added for drivers to test all new Audi “S” models
• Experience designed and executed with strategic partner Emotive
SONOMA, Calif., April 29, 2008 – Audi of America, Inc. today announced the launch of the 2008 Audi Sportscar Experience based at the Audi Forum Sonoma at Infineon Raceway in California. Created by Audi and its strategic partner, Emotive, the Audi Sportscar Experience is a hands-on driving experience designed especially for performance car enthusiasts – consumers who love to drive and experience exceptionally engineered vehicles. The 2008 Audi Sportscar Experience will feature the new Audi R8 sportscar and the Audi RS 4 high-performance sedan.
The Audi Sportscar Experience features a special half-day program allowing drivers to experience the true performance of Audi’s newest “S” models — including the sporty S4, the new and powerful S5 coupe, and the luxurious and commanding 450-horsepower S8. Additionally, participants will have access to highly-acclaimed, limited-volume new products from Audi.
“This program was developed on the pillars of the Audi brand – performance and technology,” said Scott Keogh, chief marketing officer, Audi of America. “The Audi Sportcar Experience allows participants to test and sharpen their driving skills and push our cars in a controlled environment. There is no better way to demonstrate the foundation of this company than behind the wheel and on the track.”
The Audi Sportscar Experience operates year-round from the Audi Forum Sonoma, located trackside at Turn 1 of Infineon Raceway in beautiful Sonoma Valley. Using a variety of vehicles from among the Audi R, RS, and S model lines, the Audi Sportscar Experience takes drivers through a rigorous, behind-the-wheel instructional driving program at one of the most exciting racing circuits in the world. With its 160-foot elevation changes, challenging corners and breathtaking scenery, the 2.5-mile Infineon course has been aptly described as a small Nurburgring.
“We’ve created an unmatched experience for avid car enthusiasts,” said Chip Pankow, president of Emotive Group. “We’ll help drivers develop the skills necessary to extract optimal performance from these exceptionally engineered vehicles on a real speedway – all set in the beautiful locale of Sonoma’s world-class wine country.”
The Audi Sportscar Experience includes both one- and two-day programs. A complete schedule of events can be found at www.audidrivingexperience.com. Programs include:
RS 4 One-Day Program
Bred from motorsport dominance, the 2008 Audi RS 4 delivers a blend of exceptional luxury and pulse-pounding performance. The one-day program is designed to develop driving fundamentals, including braking, accident avoidance, car control and slalom. Drivers develop their skills in a controlled manner and put themselves to the test on the slalom course. ($1,295)
RS 4 Two-Day Program
Building on the foundation from the one-day program, the two-day program adds track lapping on Infineon Raceway, Northern California’s premier speedway. Drivers will test the remarkable capabilities of the RS 4 while racing on one of the most exciting tracks in the world – just like a race car driver! ($2,495)
R8 One-Day Program
The amazing Audi R8 sports car was just named the 2008 World Performance Car of the Year at the 2008 New York Auto Show. The race-ready R8 epitomizes Audi’s quest for perfection and is the industry leader in innovation, technology, design and performance. Drivers will utilize the R8 to hone their driving skills on the paddock and then take the R8 where it really wants to be – on the 2.52-mile road racing course at Infineon Raceway. ($1,895)
R8 Two-Day Program
This program also builds on the essentials of the one-day program and incorporates more track time in the R8. Progressive sessions in the R8 ensure that drivers will responsibly approach the limits of the R8 at Infineon Raceway. Drivers will enjoy ample seat time and instruction from professional drivers who are experts in their fields. ($3,495)
S Model Half-Day Introductory Program
“S” denotes sport in the world of Audi. In the S-Model Half-Day Introductory Program, drivers will get a taste for racing in the S4, the new S5, and the 450-bhp S8. This program covers the fundamentals of driving followed by laps on the speedway. The experience culminates in a handling course competition where drivers can compete in the team category and for individual best time. ($695)
PRESS RELEASE (Source: Audi via Autoblog)
PRESS | The new BMW M3 Convertible
Introduction
The new BMW M3 Convertible, the third derivative and concluding chapter in the current M3 line-up, adds a new dimension to the BMW M ownership experience.
Not only is the new open-topped M3 the first M car to feature a Retractable Hard-Top, it’s the first M3 Convertible to be powered by a V8 engine and the first BMW to feature an all-new seven-speed M Double Clutch Transmission (M DCT) as an alternative to the standard six-speed manual gearbox.
Although it possesses the same 4.0-litre, 420hp V8 engine as its M3 Coupé and M3 Saloon siblings, the fourth-generation M3 Convertible is very much a model in its own right. It has been designed from the ground up to be a four-seat convertible with supercar performance that showcases market-leading technology.
BMW M3 Convertible (manual gearbox)
Power (Hp) 420 Torque (Nm) 400 Zero to 62mph 5.3 Combined mpg 21.9 Emissions (g/km) 309 Price OTR £54,760
BMW M3 Convertible (with M DCT gearbox)
Power (Hp) 420 Torque (Nm) 400 Zero to 62mph 5.1 Combined mpg 23.0 Emissions (g/km) 293 Price OTR £57,350
The new M3 Convertible produces more than twice the power of the original 1988 model, yet the spirit and design philosophy remains the same. With outputs of 420hp and 400 Nm, and following the precedent set by its forebears, the M3 Convertible engine comfortably breaks the all-important 100hp per litre barrier. What’s more, the new model has a power to weight ratio that is over 10 per cent higher than the outgoing E46 M3 Convertible – itself the previous benchmark open-top sports convertible.
EfficientDynamics at the performance end of the market
The new M3 Convertible is both more fuel efficient and produces less C02 than its predecessor, despite this breathtaking performance. The introduction of BMW’s EfficientDynamics programme – which features Brake Energy Regeneration, Optimum Shift Indicator and lightweight materials – ensures that both running costs and emissions are kept to a minimum. The M3 Convertible returns 21.9 mpg on the combined cycle – a five per cent improvement over the previous generation model.
Transmission champ
A new option for all M3 buyers is BMW’s new seven-speed M DCT gearbox. Offering drivers the chance to enjoy seamless gearshifts with no interruption in power delivery, this state-of-the-art transmission is so efficient that it outperforms the manual gearbox car in terms of acceleration, fuel economy and emissions.
Lifting the lid
The new BMW M3 Convertible is the first M car to feature a Retractable Hard-Top as standard. The electro-hydraulic roof is fully automatic and can be lowered in
22 seconds. The M3 Convertible is fitted with SunReflective leather, allowing owners to leave the top down for extended periods without the risk of the seat leather overheating. With SunReflective leather, which was initially developed by BMW Motorrad to keep motorbike riders cool in hot climes, the surface temperature remains up to 20 degrees Celsius lower than conventional leather.
Chassis
Underneath the M3 Convertible’s muscular torso lies a chassis and suspension system tailor-made for the demanding requirements of an open-top car. Torsional rigidity has been significantly improved over the previous model, while the suspension has been fine-tuned to take into account the specific weight distribution of a convertible.
Safety
The combination of a strong structure and advanced occupant restraint systems means the BMW M3 Convertible offers the highest possible standards of passive and active safety for occupants. Like the standard 3-Series Convertible, the M3 version is equipped with a rollover sensor system that constantly monitors the vertical and horizontal movement of the car. If the sensors (which are located in the centre of the car, on the B pillars and in the doors) detect that a rollover is imminent, roll bars located behind the rear headrests pop up. At the same time, the front seatbelt pre-tensioners are activated and the head/thorax airbags are deployed.
Klaus Kibsgaard, the new Managing Director of BMW (UK) Ltd, said: “To be stepping into BMW’s third largest market just as brand shapers such as M3s and the X6 are launched is a rare treat. Throughout my time at BMW I have been aware of the strong lure that the M badge has on our UK customers. This latest car underscores our competitive advantage in the market place. It is the only performance car of its type to feature innovations such as energy saving technology and a folding metal roof.
“I believe the M3 Convertible is a sublime product and one of the best from M. It will be hugely satisfying for both our existing M3 Convertible owners looking to buy the new generation as well as prospects who, as yet, have not had the pleasure of hearing an M engine on full song.”
Market
The M3 Convertible goes on sale in the UK on 26 April 2008, priced at £54,760 OTR. BMW expects to sell approximately 900 M3 Convertibles in a full year. This compares to 1,900 M3 Coupés and 400 M3 Saloons.
M3 Convertible key facts:
• First M3 Convertible to feature a Retractable Hard-Top roof.
• The only high-performance convertible in the sector to incorporate specialist environmental fuel-saving and emissions-reducing technology.
• First M3 Convertible to be powered by a V8 engine.
• The eight-cylinder engine is lighter than the outgoing six-cylinder unit.
• First M3 Convertible to feature M Double Clutch Transmission. Available as a £2,590 option. And it’s cleaner, faster and more frugal than a manual transmission.
• 0-62mph time of 5.1 seconds* makes it the fastest M3 Convertible ever.
*Note: When fitted with M DCT gearbox.
PRESS RELEASE (Source: BMW via Autoblog)
PRESS | Mazda uncovers 2009 Mazda6
Mazda Reveals the All-New Mazda6 for the North American Market
- Designed and engineered specifically for North American customers -
HIROSHIMA, Japan-Mazda North American Operations (MNAO) today revealed the all-new Mazda6 and confirmed that sales will start in late summer 2008.
Specifically developed for North America, the all-new Mazda6 inherits and evolves the sporty styling and superb driving performance of the first generation Mazda6. The North American model features a larger body and greater engine displacement to meet the particular demands of the North American market. Handling and comfort were also optimized for North American road conditions.
“Following the CX-7 and the CX-9, the 2009 North American Mazda6 is the third model that was designed and engineered specifically to meet the needs of our North American customers,” said Daniel T. Morris, Mazda’s senior managing executive officer in charge of marketing and overseas sales. “The midsize sedan segment is extremely competitive and the Mazda6 will be up against some of the best vehicles in the industry.
“The all-new Mazda6 offers plenty of Mazda’s characteristic Zoom-Zoom vitality and we believe it will succeed in the challenging North American market. We will continue to deliver products that reflect our customers’ needs and build Mazda’s brand image in order to achieve the goals set out in our mid-term Mazda Advancement Plan.”
The all-new North American Mazda6 will be powered by Mazda’s newly developed 2.5-liter inline four-cylinder (I4) engine and its 3.7-liter V6 engine. The I4 engine is already available in the European and Japanese Mazda6 models and the V6 promises an exhilarating ride, coming straight from the 2008 North American Truck of the Year, the Mazda CX-9. A six-speed manual and a five-speed automatic transmission with manual-shift mode will be available for the I4 engine. The V6 will be coupled to a six-speed automatic transmission with manual-shift mode. The North American Mazda6 will be available only as a four-door sedan.
The all-new North American Mazda6 will be produced at AutoAlliance International in Flat Rock, Michigan, a joint venture with partner Ford Motor Company, as it has been since the first Mazda6 launched in 2002.
Headquartered in Irvine, Calif., Mazda North American Operations oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada and Mexico. Operations in Canada are managed by Mazda Canada, Inc., located in Ontario, Canada, and in Mexico by Mazda Motor de Mexico in Mexico City.
PRESS RELEASE (Source: Mazda via Autoblog)
PRESS | Audi uncovers updated A3 & S3
The Audi A3: Fresh dynamism increasing driving pleasure
The Audi A3 and A3 Sportback, the premium compact models from Audi, are raising their sporty profile with a raft of improvements and an accentuated design. Innovative technologies such as the S tronic dual-clutch transmission with seven speeds and Audi magnetic ride, the suspension control system, makes for even greater driving pleasure. Its sharper, more striking design lends even greater expression to the A3 family. Additional equipment features, such as the Audi parking system at front and rear, the parking assistant and the reversible loadliner, also add to the appeal of these models. The Audi S3 developing 195 kW (265 hp) is now also available as a Sportback version, a new top model that rounds off the range. Shipping will commence in the summer, with prices starting at € 20,350.
The Audi A3 created the entirely new market segment of the premium compact car when the first-generation model made its debut in 1996. The brand with the four rings has been notably successful in that market segment and has since built 1.9 million units of the Audi A3. After four successive record-breaking years, the one millionth specimen of the second-generation A3 – which went into production in 2003 – left the assembly line just a few days ago. Audi is now solidifying its lead.
The exterior: even sportier profile
New visual details for the three-door A3 and A3 Sportback bring its stretched, sporty profile into the foreground. The front lid and fenders are more expressively styled, and the bumper and large single-frame radiator grille have been modified. A curved trim element in the headlamps known as the “wing” accentuates their technical perfection. Daytime running lights are standard features, and the optional bi-xenon headlamps incorporate LEDs. Down the sides, the highlight features are exterior mirrors with integral turn indicators, new door handles and attractive wheels.
At the tail end, the modified bumper and the lights help this car make a grand exit; the A3 Sportback now has innovative fiber optic rods arranged in a flat, continuous strip that creates an impressive optical effect in the dark. The three-door A3 has a modified tailgate with a new light edge. As a result of the design modifications, the A3 has grown by 2.5 centimeters (0.98 in) in length to 4.24 meters (166.93 in), while the sporty proportions of the Sportback remain virtually unchanged at 4.29 meters (168.90 in) in length.
The interior: sporty elegance
Inside the car, too, the designers fine-tuned the atmosphere of sporty elegance. Aluminum-look elements on the air vents, light switches and center console accentuate the premium character of the Audi A3 and A3 Sportback. The switches and controls beneath the audio system have been given a new, modern look. The instruments have black dials and red needles to reinforce the impression of precision and advanced technology, and a shift indicator displays the recommended gear in any given circumstances in the driver information system. The driver information system’s display and the time, date and distance display – standard with the Ambiente and Ambition equipment lines – shows the information in high-resolution white type. The leather sport steering wheel for the Ambition line has new aluminum trim clips, and Audi can supply a flat-bottomed leather sport steering wheel for the Ambition as an option.
New inlays for the Attraction and Ambition, new colors and a wide selection of upholstery fabrics enhance the interior through their sportiness, impressive material quality and meticulous crafting. The upholstery range even includes Fine Nappa leather for the sport seats.
The A3’s trunk is the roomiest in its class, at 350 to 1,080 liters (12.36 to 38.12 cubic ft.), with an even larger 370 to 1,100 liters (13.06 to 38.83 cubic ft.) on the A3 Sportback. On quattro versions the trunk floor is a few centimeters higher, to accommodate the special rear axle. A particularly ingenious feature is available for the front-wheel-drive versions – a sturdy, reversible loadliner that is a practical, easy-to-clean tray e.g. for carrying wet items, which can be removed from the car as a carrying tray. Audi can also supply the options of roof rails and a panoramic sunroof for the versatile A3 Sportback.
Powerful drive: the engines
As before, Audi is bringing the A3 and A3 Sportback onto the market with eight different engines – five gasoline and three diesel versions. Six of them are pioneering four-cylinder direct injection units with turbocharging. Their abbreviations TFSI and TDI encapsulate the strengths of Audi’s engine technology – performance, high torque, dynamism, refinement and efficiency.
The 1.6 unit develops 75 kW (102 hp), the 1.4 TFSI 92 kW (125 hp), the 1.8 TFSI 118 kW (160 hp) and the 2.0 TFSI 147 kW (200 hp), while the 3.2 quattro with its six cylinders musters 184 kW (250 hp). The 1.9 TDI delivers 77 kW (105 hp) and the 2.0 TDI 103 kW (140 hp) or 125 kW (170 hp), depending on specification. Both two-liter diesel engines have been extensively reengineered – a new common rail injection system now assures ultra-refined running.
The 1.6-liter gasoline engine can also be supplied in conjunction with manual transmission for low-cost running on ethanol E 85 fuel. The diesel with an output of 77 kW (105 hp) is the power unit of the extremely efficient 1.9 TDI e version which, thanks to special fine-tuning measures, clocks up 100 kilometers on a mere 4.5 liters of diesel (52.27 mpg). Most of the other engines likewise slash fuel consumption by as much as 15 percent. The 1.8 TFSI and the technically closely related 2.0 TFSI have been frictionally optimized and have new cylinder bores, pistons and oil pumps.
High tech from Audi: the new transmissions
The range of transmissions has been extended and become even more appealing. Almost all engine versions are supplied as standard with six-speed manual transmission. The 1.6 and 1.9 TDI are outfitted with five-speed manual transmission, and the 3.2 is available exclusively with the S tronic dual-clutch transmission, now also available optionally for all engine versions. The high-tech S tronic changes gears with extreme speed and smoothness. The driver can set it to operate in a fully automatic mode or change gears manually – either at the selector lever or with the standard shift paddles on the leather sport steering wheel (from 103 kW/140 hp).
The S tronic on the six-cylinder engine, the 2.0 TFSI and the diesel versions has six speeds, whereas the 1.6, the 1.4 TFSI and the 1.8 TFSI feature a newly developed seven-speed S tronic. Both its clutches are dry-running – an innovative approach. This means that they do not need a separate oil supply, further adding to their already impressive efficiency. The seven gears are closely spaced for a sporty response, though the top gear is sufficiently high-geared to reduce the engine speed, cutting fuel consumption as a result.
The quattro versions, which put the A3 in a different league to the other players in the premium compact class, likewise have even more to offer. The all-wheel-drive system is available for five engine versions – for the 1.8 TFSI, the 2.0 TFSI, the 3.2 (as standard) and the two 2.0 TDI versions. In its latest technical form the central hydraulic multi-plate clutch responds even faster when the engine’s power needs to be redistributed between the front and rear wheels. This increases stability, traction and driving pleasure for the driver.
The standard-fit dynamic suspension, too, provides safety, dynamic handling and comfort all rolled into one. The captivating precision with which the Audi A3 and A3 Sportback handle and their well-balanced character owe a great deal to elaborate concepts such as the four-link rear suspension and the efficient electromechanical power steering. There is optional sport suspension that supports the body 15 millimeters (0.59 in) lower; it is standard on the Ambition, in conjunction with 17-inch alloys. The option of acoustic glass for the windshield (standard on Ambiente) enhances occupant comfort and improves the car’s acoustic behavior.
Way ahead of the competition: Audi magnetic ride
There is another new feature that puts the A3 and A3 Sportback streets ahead of their challengers: The adaptive-action shock absorber control system by the name of Audi magnetic ride. This system overcomes the age-old conflict between dynamic behavior and ride comfort. The driver can choose between “Normal” and “Sport” programs by flipping a switch. A magneto-rheological fluid circulating in the shock absorbers changes its flow properties within milliseconds when a voltage is applied; this affects the damping characteristic, which can be varied from comfortably supple to crisply firm. Audi can supply the electronic damping control system as an option for the gasoline versions from 118 kW (160 hp) upwards, as well as for both two-liter TDI versions.
The equipment range for the Audi A3 and A3 Sportback has also been greatly extended. As before, there are three lines to choose from. Attraction is the version with compelling character; the dynamic-looking Ambition for instance includes sport seats, sport suspension and 17-inch wheels, and the luxurious Ambiente equipment line features such items as cruise control, a light and rain sensor, an interior lighting package and the new addition of a windshield with acoustic glass.
For an even more customized specification there are the S line, comprising an exterior package and a sport package, the deluxe Audi exclusive line, and the choice items available within the Audi exclusive range. On all equipment lines and engine versions for the German market, the chorus radio system with four speakers is now standard. There are also modern infotainment systems available, including the Bose Sound System; the Audi exclusive range includes a connection socket for an iPod.
The array of other new options demonstrates the high technological standard of the A3 car line. These include deluxe automatic air conditioning, adaptive light – the dynamic cornering light system – and the Audi parking system for front and rear, displaying the distance from an obstruction via the frequency of the signal emitted. Then there is the new parking assistant. Its pioneering ultrasound sensors scan the parking spaces by the roadside as the car is driven slowly past; the driver is informed in the instrument cluster if one of them is sufficiently large to back into. If the reverse gear is engaged and the accelerator pressed, the system manipulates the electromechanical steering to guide the car automatically into the space. All the driver need do is attend to the accelerator, clutch and brakes.
Pure performance: the new S3 Sportback
The dynamic range-topping member of the A3 family sports new features, too. There is now a second top model on the market, with the S3 Sportback joining the three-door Audi S3. Both versions are equipped with the same engine, the reengineered 2.0 TFSI with an output of 195 kW (265 hp). With 350 Nm (258.15 lb-ft) of torque available constantly from 2,500 to 5,000 rpm, the direct-injection, two-liter turbo catapults the three-door model from 0 to 100 km/h (62.14 mph) in 5.7 seconds (Sportback: 5.8 seconds); the top speed is limited electronically to 250 km/h (155.34 mph). Yet the S3’s fuel consumption is astonishingly low, at an average of 8.5 liters per 100 km (27.67 mpg).
A six-speed manual transmission handles the business of getting the power from the engine to the standard quattro driveline; 18-inch wheels provide a firm grip with the road. The sport suspension holds the body 25 millimeters (0.98 in) lower and integrates lightweight aluminum components. Black brake calipers act on 17-inch disk brakes. Audi’s compact premium sports model offers the reflexes of a top athlete. It reacts spontaneously to steering movements and its handling remains stable, precise and almost neutral right up to its physical limits. When coming out of a bend it veritably seems to dig its claws into the tarmac, enabling the driver to start accelerating again at the earliest possible moment.
Like the A3, the S3 has been optically modified and is clearly distinguished by a number of striking lines, for example on the radiator grille, on the bumpers and on the roof spoiler, as well as by the aluminum-look exterior mirrors. Inside, the driver and front passenger are greeted by sport seats with cloth, Alcantara/leather or all-leather upholstery; Audi exclusive bucket seats are available as an option. Aluminum pedals, three different styles of inlay and a black or silver headlining create an exclusively sporty look. Deluxe automatic air conditioning, an anti-theft alarm and xenon plus headlamps with LED daytime running light extend the range of standard features.
The further optimized Audi A3, A3 Sportback and the two S3 versions are about to go on the market; shipping of the new models will begin in the summer. In conclusion, the comprehensively improved A3 comes with an extended range of standard equipment, including the chorus radio system – all at a starting price of € 20,350.
Auto Gallery | 2009 Audi S3 Sportback
Auto Gallery | 2009 Audi A3
PRESS RELEASE (Source: Audi via Autoblog)
PRESS | Buick Invicta Luxury Sedan Concept
Buick Evolves Global Design Inspiration Into Invicta Show Car
The sleek Buick Invicta show car revealed here in conjunction with Auto China 2008 is Buick’s strongest statement yet of its deliberately international plans. The four-door midsize sedan with a coupe-like roofline presents bold direction for Buick’s new generation of vehicles in the world’s two biggest automotive markets – the United States and China.
Invicta has evolved from Buick concepts such as the 2004 Velite convertible and 2007 Riviera coupe, both of which received accolades for their thoroughly modern adaptation of classic Buick themes. Invicta was designed collaboratively by GM centers of expertise in Warren, Mich. and Shanghai, China. The name, which is Latin for “invincible,” returns to Buick after a 45-year hiatus in the United States.
“Buick’s global appeal created an opportunity for GM Design Centers to elevate our collaboration to new levels. Using our virtual reality centers in Warren and Shanghai, designers fused the best ideas from both cultures during the development of the Invicta,” said Edward T. Welburn, vice president, General Motors Global Design. “The result will set a new design standard for Buick, and it couldn’t have been achieved by one studio working in isolation. The Invicta represents another significant design milestone in Buick’s history.”
Invicta is powered by Buick’s first direct injection turbocharged engine, a four-cylinder powerplant that produces 250 horsepower (186 kW) and 220 lb-ft (298 Nm) of torque. The engine is matched with a six-speed automatic transmission for maximum fuel efficiency.
Modern, sleek exterior
Invicta’s designers drew inspiration from the Riviera concept. Invicta features modern and sleek proportions with exterior lines that flow uninterrupted around the vehicle. For example, Invicta’s cat-eye headlamps transition into the Buick heritage-inspired sweepspear design cue, which flows seamlessly along the body sides and merges into the taillamps. Similarly, one can trace the top of the headlamp casing to the roofline and the rear of the vehicle without interruptions.
As with Riviera, Invicta features short overhangs with wheels pushed out to the corners for a well-planted stance. The overall appearance is sleek, thanks in part to a sweeping, low roofline and a front windshield that has an aggressive rake.
Up front, the Buick tri-shield is prominently displayed inside the Velite-inspired chrome vertical waterfall grille. Polished aluminum surrounding the headlamps, portholes, around the D-pillar and along the lower side of the vehicle on the lower doors accentuates the overall exterior design. Reminiscent of a number of historic Buick models, Invicta’s portholes – three per side – are located on the hood rather than on the front quarter panels.
Invicta’s wheelbase and high belt line give the vehicle more substantial proportions while visually reinforcing its premium appearance. Invicta’s 20-inch polished aluminum wheels feature a milled Buick tri-shield in the center cap.
To signal its premium attributes while enhancing the vehicle’s sleek proportions, Invicta’s exterior is draped in a sumptuous AluStone color. Its warm beige tone contains wafer-thin flakes of aluminum that reflect light to emit a liquid gold appearance.
Flowing, crafted interior
The focus and attention to seamless transitions carry over inside Invicta. The doors merge to become one with the instrument panel, which morphs into the center console.
The wrap-around design of the interior and fluid design provide a spacious cabin for all passengers, especially those seated in the back of the vehicle. At nearly 100 cubic feet of interior space, Invicta delivers large-car comfort in a mid-size sedan. The sense of roominess is further accentuated by a full glass roof, which allows all passengers to enjoy the sights, day or night.
Invicta also showcases a high level of interior craftsmanship while creating an environment that is soothing, quiet, comfortable and inviting for all passengers.
The blending of premium materials – such as wood trim and polished aluminum accents, soft aniline leather, supple suede-like material and soothing Light Emitting Diode (LED) lighting technology – encase passengers in Buick luxury.
Beyond its sumptuous appearance, Buick created a show car for the senses. Authentic French seam stitching on the soft-touch instrument panel pad, door panels and steering wheel invites touch. Buttons, switches and door pulls are crafted to deliver a tactile quality experience. Soft and soothing Ice Blue ambient LED lighting on the instrument panel, around the central vehicle function controls, along the console and center storage, and in the front footwells provoke visual sophistication. Two discriminating “spotlights” also accent the center point of the front and rear seats.
Buick introduced the Invicta in North America as a production vehicle in 1959. The Invicta show car is the first time the nameplate has appeared on a Buick in China.
PRESS RELEASE (Source: Buick via CarScoop)
